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Ask, listen, empower: Grounding your library work in community engagement, edited by Mary Davis Fournier and Sarah Ostman
Published 2023-10-01“…Marketing Libraries Journal…”
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2
Fresh out of 1968: Designing an Effective Crowdfunding Campaign for the Academic Library
Published 2023-10-01“…Marketing Libraries Journal…”
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3
An Historical Overview of Marketing in U.S. Libraries: From Dana to Digital
Published 2019-03-01“…Marketing Libraries Journal…”
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4
Library marketing and communications: Strategies to increase relevance and results, by Cordelia Anderson [book review]
Published 2022-08-01“…Marketing Libraries Journal…”
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5
Creating a Communication Advisory Committee and New Marketing Tools
Published 2018-08-01“…Marketing Libraries Journal…”
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6
Applying the Creative Process to Library Branding
Published 2017-12-01“…Marketing Libraries Journal…”
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7
Look Inward for External Success: The Importance of Internal Marketing
Published 2017-12-01“…Marketing Libraries Journal…”
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9
Rethinking Facebook: An Exploration
Published 2020-04-01“…Marketing Libraries Journal…”
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10
Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
Published 2021-11-01“…Marketing Libraries Journal…”
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11
Marketing with Social Media: A LITA Guide, 2nd edition edited by Beth C. Thomsett-Scott
Published 2023-10-01“…Marketing Libraries Journal…”
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12
A Disciplined Brand Approach to Marketing Libraries
Published 2018-08-01“…Marketing Libraries Journal…”
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13
Putting the Audience in Charge of the Message: Assessment of Student-Generated Public Relations Campaigns in an Academic Library
Published 2019-08-01“…Marketing Libraries Journal…”
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14
Introducing the FIRST Values Framework: Enhancing Library Outreach, Marketing, and Engagement Through Empathic Design
Published 2024-09-01“…Marketing Libraries Journal…”
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15
Chain Will Keep Us Together: A Case Study on a Call for eBooks and Improved Workflows during the Covid-19 Pandemic
Published 2023-10-01“…Marketing Libraries Journal…”
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Book Nook for All: How Library Partnerships Can Grow Advocacy
Published 2018-08-01“…Marketing Libraries Journal…”
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18
Marketing Academic Library Usage: A Connecticut Case Study
Published 2018-08-01“…Marketing Libraries Journal…”
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Developing Marketing Strategies for Public Libraries
Published 2018-08-01“…Marketing Libraries Journal…”
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