Published 2018-01-01
“…First, we asked respondents of two separate surveys to identify the 10 animal species that they considered to be the most charismatic and associate them with one to six traits: Rare, Endangered, Beautiful,
Cute, Impressive, and Dangerous. We then identified the wild animals featured on the website homepages of the zoos situated in the world's 100 largest cities as well as on the
film posters of all Disney and Pixar
films, assuming in both cases that the most charismatic species were generally chosen to attract viewers. …”
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