A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof por Wan Yusof, W. Hasyusnita

“…Eventhough there are many stores at other outlets such as at Wangsa Maju, Bandar Utaraa, Melaka which have been successful in built the loyalty of the customers to the stores, but there are many things Jaya Jusco can do in terms of creating customer's awareness and loyalty for their new customers. …”
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