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    Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) by Reza Mokhtari Malekabadi, Seyed Ramin Ghaffari, Maryam Larabi

    Published 2022-09-01
    “….- Ashworth, G. and Kavaratzis, M. (2009). Beyond the logo: Brand management for cities. …”
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