Published 2021-11-01
“…It underlines that the LN was turned into a disempowered and politically inactive “bad company,” charged with the task of paying the debts of the old party, while its structure, resources, and personnel were poured into a new state-wide organization called Lega per Salvini
Premier (LSP). The LSP has not simply maintained the key features of the mass-party in the LN’s historical strongholds, but also pioneered a modern form of this organizational model grounded on the continuous interaction between digital and physical activism, i.e., “phygital activism,” which boosts the party’s ability to reach out to the electorate by delivering the image that the
League is constantly on the ground. …”
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