-
1
PSA campaign outline / Norsharina Samsuri
Published 2014“…Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acceptance to be demo/ the personal of the ad and the audiences influenced, and to consider what psycho more likely respond to reply on would be the main focus to change. the campaign. …”
Get full text
Article -
2
Remainers are nostalgic too: An exploration of attitudes towards the past and Brexit preferences
Published 2019Journal article -
3
Strategies to encourage women workers to sign up and remain in trade unions
Published 2024Get full text
Article -
4
Get Askin’: a skin donation awareness campaign
Published 2017“…Get Askin’ is the first youth targeted campaign to raise awareness about skin donation, and ultimately aims to increase the number of skin donors in Singapore. …”
Get full text
Final Year Project (FYP) -
5
-
6
vHappy : a campaign to improving feminine care in Singapore
Published 2022“…Good feminine hygiene behaviours are necessary to prevent vulvovaginal infections, which are prevalent amongst women worldwide, yet awareness and knowledge of the issue still remain low even in Singapore. The Health Belief Model was used to guide effective strategies and tactics to reach the campaign objectives. …”
Get full text
Final Year Project (FYP) -
7
Sixty Validated Planets from K2 Campaigns 5–8
Published 2021“…We present a uniform analysis of 155 candidates from the second year of NASA's K2 mission (Campaigns 5-8), yielding 60 statistically validated planets spanning a range of properties with median values of R p = 2.5 R Å , P = 7.1 days, T eq = 811 K, and J = 11.3 mag. …”
Get full text
Article -
8
Creative works as one of the solution to the recycle campaign / Muhammad Hilmi Jaafar
Published 2015“…Every day we will produce trash, trash or the remaining solids that are not in use and no longer needed. …”
Get full text
Thesis -
9
Mission PCOSsible: a campaign to raise awareness of polycystic ovary syndrome in Singapore
Published 2024“…This paper presents Mission PCOSsible, a health communications campaign to increase awareness of Polycystic Ovary Syndrome (PCOS) among women in Singapore and encourage early medical intervention if exhibiting symptoms. …”
Get full text
Final Year Project (FYP) -
10
An investigation of ammonia and inorganic particulate matter in California during the CalNex campaign
Published 2014“…Airborne observations from the California Research at the Nexus of Air Quality and Climate Change (CalNex) campaign in May and June 2010 are used to investigate the role of ammonia (NH3) in fine particulate matter (PM[subscript 2.5]) formation and surface air quality in California and test the key processes relevant to inorganic aerosol formation in the GEOS-Chem model. …”
Get full text
Get full text
Get full text
Article -
11
Individual differences in brain responses : new opportunities for tailoring health communication campaigns
Published 2021Get full text
Journal Article -
12
A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness
Published 2020“…The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. …”
Journal article -
13
Assessment of shoppers knowledge and perception towards plastic bag campaign in Kuala Lumpur
Published 2021“…Results show a high number of shoppers (72.7%) participated in the plastic bag campaign. The remaining 27.3% who not participating were given a reason of inconvenient to carry other bags during shopping activity (18.7%) and a plastic bag was lighter and easy to carry (18.2%). …”
Article -
14
A Crude Threat :The Limits of an Iranian Missile Campaign against Saudi Arabian Oil
Published 2011“…At a time when the United States and its allies remain locked in a standoff with Iran over the latter's nuclear program, states around the Persian Gulf fear that Iran would retaliate for an attack on its nuclear program by launching missiles at regional oil installations and other strategic targets. …”
Get full text
Article -
15
Make the cut : a communication campaign that promotes using fashion to combat textile waste
Published 2017“…Make The Cut is the first communication campaign in Singapore that addresses the issue of textile waste using a fashion-centric framework. …”
Get full text
Final Year Project (FYP) -
16
The CLoud–Aerosol–Radiation Interaction and Forcing: Year 2017 (CLARIFY-2017) measurement campaign
Published 2021“…The representations of clouds, aerosols, and cloud–aerosol–radiation impacts remain some of the largest uncertainties in climate change, limiting our ability to accurately reconstruct past climate and predict future climate. …”
Journal article -
17
Examining NTU undergraduates’ views regarding the effectiveness and relevance of the Speak Mandarin Campaign in Singapore.
Published 2013“…Results show that participants have found the SMC’s efforts in encouraging an increase in the use of Mandarin amongst English-speaking Chinese Singaporeans to be ineffective and unsuccessful. Yet, they remained convinced that the SMC continues to be relevant in present day Singapore, and have suggested numerous ways to improve the implementation of the campaign, in hopes of aiding the SMC to better achieve its aims.…”
Get full text
Final Year Project (FYP) -
18
-
19
Bring Back The Beat : a campaign to increase confidence among young adults to perform CPR
Published 2018“…While there has been an increase in efforts to equip Singaporeans with CPR skills, the perceived barriers and misconceptions to perform CPR remain significant. Informed by the Theory of Planned Behavior (TPB) and Bandura’s theory of self-efficacy, the campaign developed digital content strategies to increase the confidence of young adults by addressing commonly-held barriers and misconceptions that prevents them from performing CPR. …”
Get full text
Final Year Project (FYP) -
20
Predicting the impact of border control on malaria transmission: a simulated focal screen and treat campaign
Published 2015“…Making the campaign mandatory decreases transmission further though sub-patent infections are likely to remain undetected if the diagnostic tool is not adequately sensitive. …”
Journal article