The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices. by Khensane Nkomo, Lebogang Mototo, Tinashe Chuchu

“…The study further observed that consumers prefer brands that closely resemble their own personal attributes implying that marketers should also make efforts to provide carefully crafted tailor-made brands for the township markets.…”
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Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity by Mohd Amin, Noraziah, Tugiman, Nursafwah, Sharipudin, Mohamad-Noor Salehhuddin

“…Female consumers were found to be more affected by the slogan or messaging strategy for healthy products compared to male consumers, even for unfamiliar brands. Based on the research findings, marketers may consider tailoring their branding strategies to align with their target consumers brand exposure, slogan familiarity, and demographic characteristics, such as gender.…”

Service Brand Loyalty Antecedents: A Multimodal Analysis of Brand Name Attributes, and Attitudes Toward Services and Advertisements by Lisa M. Sciulli

“…The study investigates service brand loyalty antecedents as evidenced by brand name attributes and attitudes toward services and advertisements. …”
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Personal Online Identity-Branding or Impression Management by Popescu Maria Magdalena

“…Looked at from the network of ties existent in a social online environment, identity is tailored by each individual representation in virtual encounters. …”
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Phonostylistic means of car brand image creation by Inna Zabuzhanska

“…The obtained results show the capacity of these sound techniques to enhance brand image. Numerous examples provided in the paper are tailored to support this statement. …”
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Laboured Identity: An Analysis of User Branding Practices on Instagram by Susana Aires

“…In particular, this contribution argues that the practice of tagging/hashtagging brands, mediated by influencer marketing, has penetrated the social tissue of the platform to such an extent that common users have come to appropriate a set of pre-established self-presentation narratives tailored by neoliberal rationalities over evaluative practices. …”
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Creating effective brand names with sound symbolic mappings by Trninić Zora

“…Given that sounds have inherent meaning in them, brand names in line with the established symbolic effects could communicate tailored messages that are congruent with consumer expectations of a product. …”
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Polyphenols, the Healthy Brand of Olive Oil: Insights and Perspectives by Mauro Finicelli, Tiziana Squillaro, Umberto Galderisi, Gianfranco Peluso

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A Gravity Tailored Broadband Metamaterial Absorber Containing Liquid Dielectrics by Hai-Feng Zhang, Xing-Liang Tian, Guo-Biao Liu, Xin-Ru Kong

“…In this paper, we present a novel type of tunable gravity tailored metamaterial absorber (TGTMA) which can obtain a broadband absorption. …”
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Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS by Ick Hyun Kwon

“…L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). …”
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Social Responsibility in the Area of Labour Practices in the Context of Employer Branding by Urszula Gołaszewska-Kaczan

“…Therefore, it is very important for companies to undertake employer branding activities. Employer branding is company’s activities aimed at achieving a positive image and becoming the so-called employer of choice. …”
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"Quality of life": a brand new concept for research and practice in psychiatry by Berlim Marcelo T, Fleck Marcelo P A

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Key dimensions of city brand personality of Melaka Historic City, Malaysia by Ahmad, Muhamad Fazil

“…Essentially, the results showed that the revised brand personality is in dire need of being tailored to Asian values. …”
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Plastitch tailor enterprise – FS varsity jacket/ Nur Fazira Mohd Fauzi ... [et al.] by Nur Fazira, Mohd Fauzi, Nurzaina, Nizamudin, Aizuddin Asif, Farizal, Muhammad Raif Shamil, Rosly, Abdul Hallim, Zainulizam

“…Plastitch Tailor Enterprise is based on partnership that consists of five (5) members which hold important positions in the business such as General Manager, Marketing Manager, Operational Manager and Financial Manager. …”
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Exploration of Effective Methodologies for Web Personalization by Elena K. Slavkova

“… In the dynamic landscape of online interactions, the exploration of effective methodologies for web personalization emerges as a critical step in the digital marketing strategy of a brand. As users navigate through an increasingly vast digital realm, the ability to tailor online experiences becomes pivotal for engaging and retaining diverse audiences. …”
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Factors influencing brand love: A case study of Apple in Saudi Arabia by Fethi Klabi, Abdulrahim Meshari

“…The findings provide valuable insights for marketers to develop effective strategies to enhance consumers’ emotional connection with their brands. By understanding the importance of self-image congruence and considering the role of prestige sensitivity, marketers can better tailor their marketing messages and branding efforts to appeal to Saudi Arabian consumers. …”
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Implementing evidence ecosystems in the public health service: Development of a framework for designing tailored training programs. by Laura Arnold, Simon Bimczok, Timo Clemens, Helmut Brand, Dagmar Starke, EvidenzÖGD study consortium

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Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM by Halima Habuba Mohamed, Yongjun Li, Ataullah Kiani, Usman Ghani

“…This study provides vital practical insights for businesses, emphasizing the need for comprehensive strategies involving BSRS, fostering positive consumer attitudes, active eWOM engagement, tailored approaches for consumer power, and ongoing adaptation to customer feedback, all contributing to improved brand perception and customer satisfaction in today’s business environment.…”
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City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad by Ahmad, Muhamad Fazil

“…The results show that the revised brand personality is dire needed tailoring with Asian values. …”
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Predicting User’s Measurements without Manual Measuring: A Case on Sports Garment Applications by Jochen Vleugels, Lore Veelaert, Thomas Peeters, Toon Huysmans, Femke Danckaers, Stijn Verwulgen

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