The sailor, the turtle and the jungle man - striking the balance between protection and public domain in fictional character merchandising by Tarik Sabry

“…What is it that ‘Popeye the Sailor’, the ‘Teenage Mutant Hero Turtles’ and ‘Tarzan’ have in common? Besides being well-known fictitious characters, each of them is overwhelmingly successful in terms of entertainment (for the public) and revenue (for the industry behind it). …”
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