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1
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company /
Published 2007“…Upper Saddle River, NJ : Wharton School Pub.,…”
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2
Selling blue elephants : how to make great products that people want before they even know they want them /
Published 2007“…Upper Saddle River, NJ : Wharton School Pub.,…”
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3
The self-destructive habits of good companies : and how to break them /
Published 2007“…Upper Saddle River, NJ : Wharton School Pub.,…”
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4
It starts with one : changing individuals changes organizations /
Published 2008“…Upper Saddle River, NJ : Wharton School Pub.,…”
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5
Failsafe strategies : profit and grow from risks that others avoid /
Published 2005“…Upper Saddle River, NJ : Wharton School Pub.,…”
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6
Nightly business report presents lasting leadership : what you can learn from the top 25 business people of our times /
Published 2005“…Upper Saddle River, NJ : Wharton School Pub.,…”
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7
Big winners and big losers : the 4 secrets of long term -business success and failure /
Published 2006“…Upper Saddle River, NJ : Wharton School Pub.,…”
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8
Powerful times : rising to the challenge of our uncertain world /
Published 2006“…Upper Saddle River, NJ : Wharton School Pub.,…”
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9
Ultimate leadership : winning execution strategies for your situation /
Published c200“…Upper Saddle River, NJ. : Wharton School Pub.,…”
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10
Success built to last : creating a life that matters /
Published 2007“…Upper Saddle River, NJ : Wharton School Pub.,…”
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11
The well-timed strategy : managing the business cycle for competitive advantage /
Published 2006“…Upper Saddle River, NJ : Wharton School Pub.,…”
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12
The second cycle : winning the war against bureaucracy /
Published 2006“…Upper Saddle River, NJ : Wharton School Pub.,…”
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13
Marketing metrics : 50+ metrics every executive should master /
Published 2006“…Upper Saddle River, NJ : Wharton School Pub.,…”
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14
Marketing in the public sector : a roadmap for improved performance /
Published 2007“…Upper Saddle River, NJ : Wharton School Pub.,…”
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15
Making innovation work : how to manage it, measure it, and profit from it /
Published 2006“…Upper Saddle River, N.J. : Wharton School Pub., …”
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16
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /
Published c200“…Upper Saddle River, N.J. : Wharton School Pub.,…”
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17
Capitalism at the crossroads : next generation business strategies for a post-crisis world /
Published c201“…Upper Saddle River, N.J. : Wharton School Pub.,…”
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18
Predictable magic : unleash the power of design strategy to transform your business /
Published c201“…Upper Saddle River, N.J. : Wharton School Pub.,…”
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19
Social networking for business : choosing the right tools and resources to fit your needs /
Published c201“…Upper Saddle River, N.J. : Wharton School Pub.,…”
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20
Do the right thing : how dedicated employees create loyal customers and large profits /
Published c200“…Upper Saddle River, N.J. : Wharton School Pub.,…”