Singapore airlines : soaring to greater heights (an in-depth analysis of SIA's corporate strategy). by Gay, Elaine Ting Shan., Lee, Leng Choo., Seng, Figin Hui Hong.

“…It will evaluate the performance of the Airline by looking into various aspects such as its financial stability and marketing strategies. Based on our qualitative and quantitative analysis through literature review and questionnaire survey respectively, it is found that SIA’s strengths lie mainly in effective human resource management, bold and timely capital investments, and other strategies which contributed to its success. …”
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