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    Exploring the application of knowledge-enhanced large language models in automotive marketing education: A case study of ERNIE bot by Lu, Hong Kun, Fei, Song, Noor, M. M., Wu, Bingli

    Published 2024
    “…This study explores the application of Baidu's ERNIE Bot as a knowledge-enhanced large language model in automotive marketing education. …”
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    Article
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    International listing : the case of creative technology by Gee, Wai Hoo, Lim, Ngan Kim, Ong, Hwee Eng

    Published 2015
    “…Through listing overseas, Creative has succeeded in achieving a run-up on its share price because of its management's far-sighted corporate strategy as well as the existence uf a huge untapped market. Two major benefits of international listings are the ability to enhance the company's reputation and the opportunities for cooperative business, including mergers and acquisitions. …”
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    Final Year Project (FYP)
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    Three essays in finance by Qian, Shuoge

    Published 2024
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    Thesis-Doctor of Philosophy
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    An exploratory study on the development of a sensory wheel affiliated with the emotional lexicon for chrysanthemum infusion by Xia, Y, Hou, J, Chen, J, Spence, C, Qian, J, Zhao, F, Dong, G, Zhong, F

    Published 2024
    “…Chrysanthemum infusion has gained popularity outside of the East Asian market in recent years. However, despite the growing international demand, standardized methods to evaluate the sensory attributes of chrysanthemum tea, which are essential for guiding consumers and ensuring quality control, remain underdeveloped. …”
    Journal article
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