Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run by De Run, Ernest Cyril

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Long run cointegration between sector-specific indices and macroeconomic fundamentals / Jaafar Pyeman and Ismail Ahmad by Pyeman, Jaafar, Ahmad, Ismail

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Does leadership style matter in change management success? Employee performance as a proxy of effective change / Kee Swee Lin ... [et al.] by Kee, Swee Lin, Ramayah, T., Dahlan, Noornina, Lo, May Chiun

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The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor A... by Omar, Nor Asiah, Musa, Rosidah, Hassan, Faridah

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Retailer corporate branding / Sharifah Faridah Syed Alwi by Syed Alwi, Sharifah Faridah

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An examination of the validity and reliability of the organizational structure scale in the Malaysian context : preliminary results / Yusliza Mohd. Yusoff, T. Ramayah and Hazman Sh... by Mohd. Yusoff, Yusliza, Ramayah, T., Abdullah, Hazman Shah

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A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan by Khan, Bilal Mustafa

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The impact of intranet on managers and their work : an empirical study in the Malaysian port industry / Norzaidi Mohd Daud … [et al.] by Mohd Daud, Norzaidi, Chong, Siong Choy, Mohamed, Intan Salwani, Raman, Murali

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Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] by Abdul Talib, Salim, Hashim, Rahmat, Kumar, Mukesh, Chinna, Karuthan

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Business communication : role and impact of verbs, nouns, adjectives and adverbs / Fatimah Dinna Mohd. Din by Mohd. Din, Fatimah Dinna

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A personal perspective of an ESP teacher's professional development / Hawa Rohany by Rohany, Hawa

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The lecturer's evaluation form : a critical response by students and lecturers / Julina Munchar ... [et al.] by Munchar, Julina, Ang, Paul Ban Hock, Choy, Tuck Onn, Fung, Anna

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Peranan bahasa menangani cabaran menjadi sebuah universiti bertaraf dunia - pengalaman Universiti Teknologi MARA / Md Noh Nyata by Nyata, Md Noh

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WeB-CEPT : a content creation tool for English Language teaching / Mohamed Amin Embi and Afendi Hamat by Embi, Mohamed Amin, Hamat, Afendi

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New times and new texts : reconceptualising literacy education for the twenty-first century / Moses Samuel and Saratha Sithamparam by Samuel, Moses, Sithamparam, Saratha

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Strategi pengajaran Bahasa Arab sebagai bahasa ketiga menggunakan pendekatan Bahasa Inggeris : suatu pengalaman di UiTM / Naimah Abdullah by Abdullah, Naimah

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Apakah makna perkataan "Mei" (cantik) dalam Bahasa Mandarin? / Neo Kian Sen and Heng Buai Chin by Neo, Kian Sen, Heng, Buai Chin

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Human errors as functions of language / Patrick Tourchon by Tourchon, Patrick

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Sexist language : terms of reference for women and men / Ramesh Nair by Nair, Ramesh

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Reading-based holistic language learning program / Ananda Tilaka Sekara by Sekara, Ananda Tilaka

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