Strategic brand management : building, measuring, and managing brand equity /
PSZJBL
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Prentice Hall,
2008
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| Subjects: |
| _version_ | 1826377013823275008 |
|---|---|
| author | 412731 Keller, Kevin Lane |
| author_facet | 412731 Keller, Kevin Lane |
| author_sort | 412731 Keller, Kevin Lane |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-04T17:55:04Z |
| format | |
| id | KOHA-OAI-TEST:108871 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T17:55:04Z |
| publishDate | 2008 |
| publisher | Upper Saddle River, NJ : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1088712020-12-19T17:01:49ZStrategic brand management : building, measuring, and managing brand equity / 412731 Keller, Kevin Lane Upper Saddle River, NJ : Prentice Hall,2008engPSZJBLBrand name productsURN:ISBN:0131888595URN:ISBN:9780131888593 |
| spellingShingle | Brand name products 412731 Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity / |
| title | Strategic brand management : building, measuring, and managing brand equity / |
| title_full | Strategic brand management : building, measuring, and managing brand equity / |
| title_fullStr | Strategic brand management : building, measuring, and managing brand equity / |
| title_full_unstemmed | Strategic brand management : building, measuring, and managing brand equity / |
| title_short | Strategic brand management : building, measuring, and managing brand equity / |
| title_sort | strategic brand management building measuring and managing brand equity |
| topic | Brand name products |
| work_keys_str_mv | AT 412731kellerkevinlane strategicbrandmanagementbuildingmeasuringandmanagingbrandequity |