DESIGN COMMUNICATION : Developing Promotional Material For Design Professionals /
To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualificati...
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| Format: | text |
| Language: | eng |
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New York : McGraw Hill,
1987
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