Putra World Trade Centre's convention centre : a comparative study and its success /
The purpose of this special project is to assess the performance or sucess of the Putra World Trade Centre's (PWTC) convention centre. This study takes an indepth look at the marketing strategy of PWTC's convention centre in terms of product, place, price and promotions ie the 4P's ca...
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Sekudai : UTM,
1988
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