Putra World Trade Centre's convention centre : a comparative study and its success /
The purpose of this special project is to assess the performance or sucess of the Putra World Trade Centre's (PWTC) convention centre. This study takes an indepth look at the marketing strategy of PWTC's convention centre in terms of product, place, price and promotions ie the 4P's ca...
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Sekudai : UTM,
1988
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| _version_ | 1826377693734633472 |
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| author | 456777 Nor Izrin Mohd Isahak |
| author_facet | 456777 Nor Izrin Mohd Isahak |
| author_sort | 456777 Nor Izrin Mohd Isahak |
| collection | OCEAN |
| description | The purpose of this special project is to assess the performance or sucess of the Putra World Trade Centre's (PWTC) convention centre. This study takes an indepth look at the marketing strategy of PWTC's convention centre in terms of product, place, price and promotions ie the 4P's carried out. Chapters 3 and 4 describes in detail the facilities provided at the PWTC, its location and accessibility, its market, price and promotions carried out. A comparative analysis based on the 4P's is then carried out with another convention venue ie the Kuala Lumpur Hilton. Finally the study gives a summary on the factors contributing to the success of a convention centre, the reasons for failure of a convention centre and recommendations on how to improve the performance of the convention centre of PWTC. |
| first_indexed | 2024-03-04T18:05:18Z |
| format | |
| id | KOHA-OAI-TEST:112245 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T18:05:18Z |
| publishDate | 1988 |
| publisher | Sekudai : UTM, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1122452020-12-19T17:01:58ZPutra World Trade Centre's convention centre : a comparative study and its success / 456777 Nor Izrin Mohd Isahak Sekudai : UTM,1988The purpose of this special project is to assess the performance or sucess of the Putra World Trade Centre's (PWTC) convention centre. This study takes an indepth look at the marketing strategy of PWTC's convention centre in terms of product, place, price and promotions ie the 4P's carried out. Chapters 3 and 4 describes in detail the facilities provided at the PWTC, its location and accessibility, its market, price and promotions carried out. A comparative analysis based on the 4P's is then carried out with another convention venue ie the Kuala Lumpur Hilton. Finally the study gives a summary on the factors contributing to the success of a convention centre, the reasons for failure of a convention centre and recommendations on how to improve the performance of the convention centre of PWTC.Special project (Bachelor of Surveying (Property Management)) - Universiti Teknologi Malaysia, 1988The purpose of this special project is to assess the performance or sucess of the Putra World Trade Centre's (PWTC) convention centre. This study takes an indepth look at the marketing strategy of PWTC's convention centre in terms of product, place, price and promotions ie the 4P's carried out. Chapters 3 and 4 describes in detail the facilities provided at the PWTC, its location and accessibility, its market, price and promotions carried out. A comparative analysis based on the 4P's is then carried out with another convention venue ie the Kuala Lumpur Hilton. Finally the study gives a summary on the factors contributing to the success of a convention centre, the reasons for failure of a convention centre and recommendations on how to improve the performance of the convention centre of PWTC.28PRZSLConvention facilities |
| spellingShingle | Convention facilities 456777 Nor Izrin Mohd Isahak Putra World Trade Centre's convention centre : a comparative study and its success / |
| title | Putra World Trade Centre's convention centre : a comparative study and its success / |
| title_full | Putra World Trade Centre's convention centre : a comparative study and its success / |
| title_fullStr | Putra World Trade Centre's convention centre : a comparative study and its success / |
| title_full_unstemmed | Putra World Trade Centre's convention centre : a comparative study and its success / |
| title_short | Putra World Trade Centre's convention centre : a comparative study and its success / |
| title_sort | putra world trade centre s convention centre a comparative study and its success |
| topic | Convention facilities |
| work_keys_str_mv | AT 456777norizrinmohdisahak putraworldtradecentresconventioncentreacomparativestudyanditssuccess |