Rising tide : lessons from 165 years of brand building at Procter & Gamble /

Rising tide : lessons from 165 years of brand building at Procter & Gamble /

28

Bibliographic Details
Main Authors: 211162 Dyer, Davis, Dalzell, Frederick, Olegario, Rowena
Format:
Language:eng
Published: Boston, MA : Harvard Business School Press, 2004
Subjects:
Brand name products
Product management
Soap trade

Similar Items