Turning silver into gold : how to profit in the new boomer marketplace /

Turning silver into gold : how to profit in the new boomer marketplace /

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Bibliographic Details
Main Author: 315003 Furlong, Mary S.
Format:
Language:eng
Published: Upper Saddle River, NJ : FT Press, 2007
Subjects:
Target marketing
Baby boom generation
Older consumers
Consumer behavior

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