Turning silver into gold : how to profit in the new boomer marketplace /

Turning silver into gold : how to profit in the new boomer marketplace /

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Bibliographic Details
Main Author:	315003 Furlong, Mary S.
Format:
Language:	eng
Published:	Upper Saddle River, NJ : FT Press, 2007
Subjects:	Target marketing Baby boom generation Older consumers Consumer behavior

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