Value merchants : demonstrating and documenting superior value in business markets /

Value merchants : demonstrating and documenting superior value in business markets /

36

Bibliographic Details
Main Authors: 280922 Anderson, James C., Kumar, Nirmalya, Narus, James A.
Format:
Language:eng
Published: Boston, MA : Harvard Business School Pr, 2007
Subjects:
Industrial marketing
Sales promotion
Purchasing

Similar Items