Value merchants : demonstrating and documenting superior value in business markets /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston, MA : Harvard Business School Pr,
2007
|
| Subjects: |
| _version_ | 1796673527730929664 |
|---|---|
| author | 280922 Anderson, James C. Kumar, Nirmalya Narus, James A. |
| author_facet | 280922 Anderson, James C. Kumar, Nirmalya Narus, James A. |
| author_sort | 280922 Anderson, James C. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T19:32:05Z |
| format | |
| id | KOHA-OAI-TEST:141128 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T19:32:05Z |
| publishDate | 2007 |
| publisher | Boston, MA : Harvard Business School Pr, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1411282020-12-19T17:03:25ZValue merchants : demonstrating and documenting superior value in business markets / 280922 Anderson, James C. Kumar, Nirmalya Narus, James A. Boston, MA : Harvard Business School Pr,2007eng36PSZJBLIndustrial marketingSales promotionPurchasingURN:ISBN:1422103358 (hbk.) |
| spellingShingle | Industrial marketing Sales promotion Purchasing 280922 Anderson, James C. Kumar, Nirmalya Narus, James A. Value merchants : demonstrating and documenting superior value in business markets / |
| title | Value merchants : demonstrating and documenting superior value in business markets / |
| title_full | Value merchants : demonstrating and documenting superior value in business markets / |
| title_fullStr | Value merchants : demonstrating and documenting superior value in business markets / |
| title_full_unstemmed | Value merchants : demonstrating and documenting superior value in business markets / |
| title_short | Value merchants : demonstrating and documenting superior value in business markets / |
| title_sort | value merchants demonstrating and documenting superior value in business markets |
| topic | Industrial marketing Sales promotion Purchasing |
| work_keys_str_mv | AT 280922andersonjamesc valuemerchantsdemonstratinganddocumentingsuperiorvalueinbusinessmarkets AT kumarnirmalya valuemerchantsdemonstratinganddocumentingsuperiorvalueinbusinessmarkets AT narusjamesa valuemerchantsdemonstratinganddocumentingsuperiorvalueinbusinessmarkets |