Value merchants : demonstrating and documenting superior value in business markets /

Value merchants : demonstrating and documenting superior value in business markets /

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Bibliographic Details
Main Authors:	280922 Anderson, James C., Kumar, Nirmalya, Narus, James A.
Format:
Language:	eng
Published:	Boston, MA : Harvard Business School Pr, 2007
Subjects:	Industrial marketing Sales promotion Purchasing

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