Global Marketing Management /
"In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan...
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Prentice-Hall,
2002
|
| Subjects: |