Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Authors: 353156 Lovelock, Christopher H., Wirtz, Jochen 404327
Format: text
Language:eng
Published: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007
Subjects:
Marketing
Professions
Service industries
Customer services

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