The perception of brand image towards consumers' decision making : a study case of Malaysia Airlines (MAS) /

The perception of brand image towards consumers' decision making : a study case of Malaysia Airlines (MAS) /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008

Bibliographic Details
Main Authors: 316121 Phang, Chyuan Shei, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Published: 2008
Subjects:
Branding (Marketing)
Consumer behavior

Similar Items