The magnitude of Produa brand equity : a case study of Produa car users /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2008

Bibliographic Details
Main Authors:	316161 Pang, Wen Shan, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2008
Subjects:	Brand loyalty Branding (Marketing)

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