What's your story? : storytelling to move markets, audiences, people, and brands /

What's your story? : storytelling to move markets, audiences, people, and brands /

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Bibliographic Details
Main Author: 372790 Mathews, Ryan
Format:
Language:eng
Published: Upper Saddle River, NJ. : Financial Times, 2008
Subjects:
Marketing
Storytelling
Corporate culture

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