Kellogg on advertising and media : the Kellogg School of Management /

Kellogg on advertising and media : the Kellogg School of Management /

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书目详细资料
Main Authors: Calder, Bobby J., J. L. Kellogg Graduate School of Management
格式:
语言:eng
出版: Hoboken, NJ : John Wiley & Sons, 2008
主题:
Advertising media planning
Advertising

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