Kellogg on advertising and media : the Kellogg School of Management /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hoboken, NJ : John Wiley & Sons,
2008
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| Subjects: |
| _version_ | 1826395063415996416 |
|---|---|
| author | Calder, Bobby J. J. L. Kellogg Graduate School of Management |
| author_facet | Calder, Bobby J. J. L. Kellogg Graduate School of Management |
| author_sort | Calder, Bobby J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:16:48Z |
| format | |
| id | KOHA-OAI-TEST:195806 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:16:48Z |
| publishDate | 2008 |
| publisher | Hoboken, NJ : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1958062020-12-19T17:05:33ZKellogg on advertising and media : the Kellogg School of Management / Calder, Bobby J. J. L. Kellogg Graduate School of Management Hoboken, NJ : John Wiley & Sons,2008eng36PSZJBLAdvertising media planningAdvertisingURN:ISBN:9780470119860 (hbk.) |
| spellingShingle | Advertising media planning Advertising Calder, Bobby J. J. L. Kellogg Graduate School of Management Kellogg on advertising and media : the Kellogg School of Management / |
| title | Kellogg on advertising and media : the Kellogg School of Management / |
| title_full | Kellogg on advertising and media : the Kellogg School of Management / |
| title_fullStr | Kellogg on advertising and media : the Kellogg School of Management / |
| title_full_unstemmed | Kellogg on advertising and media : the Kellogg School of Management / |
| title_short | Kellogg on advertising and media : the Kellogg School of Management / |
| title_sort | kellogg on advertising and media the kellogg school of management |
| topic | Advertising media planning Advertising |
| work_keys_str_mv | AT calderbobbyj kelloggonadvertisingandmediathekelloggschoolofmanagement AT jlkellogggraduateschoolofmanagement kelloggonadvertisingandmediathekelloggschoolofmanagement |