449323 Deming, S. (2007). The brand who cried wolf: Deliver on your company's promise and create customers for life. Hoboken, NJ : John Wiley & Sons.
Chicago Style (17th ed.) Citation449323 Deming, Scott. The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life. Hoboken, NJ : John Wiley & Sons, 2007.
MLA (9th ed.) Citation449323 Deming, Scott. The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life. Hoboken, NJ : John Wiley & Sons, 2007.
Warning: These citations may not always be 100% accurate.