Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Authors: 390230 Belch, George E. (George Edward), 1951-, Belch, Michael A.
Format:
Language:eng
Published: Boston : McGraw-Hill/Irwin, 2009
Subjects:
Advertising
Sales promotion
Communication in marketing

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