Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

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Bibliographic Details
Main Authors: Poiesz, Theo B. C., Raaij, W. Fred van
Format:
Language:eng
Published: Glos, UK : Edward Elgar Pub., 2007
Subjects:
Marketing
Consumer behavior
Strategic planning

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