Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /
PSZJBL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Glos, UK : Edward Elgar Pub.,
2007
|
| Subjects: |
| _version_ | 1826395774695505920 |
|---|---|
| author | Poiesz, Theo B. C. Raaij, W. Fred van |
| author_facet | Poiesz, Theo B. C. Raaij, W. Fred van |
| author_sort | Poiesz, Theo B. C. |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-04T22:27:01Z |
| format | |
| id | KOHA-OAI-TEST:199227 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:27:01Z |
| publishDate | 2007 |
| publisher | Glos, UK : Edward Elgar Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1992272020-12-19T17:05:40ZStrategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Poiesz, Theo B. C. Raaij, W. Fred van Glos, UK : Edward Elgar Pub.,2007engPSZJBLMarketingMarketingConsumer behaviorStrategic planningURN:ISBN:9781843767725 |
| spellingShingle | Marketing Marketing Consumer behavior Strategic planning Poiesz, Theo B. C. Raaij, W. Fred van Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title_full | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title_fullStr | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title_full_unstemmed | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title_short | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / |
| title_sort | strategic marketing and the future of consumer behaviour introducing the virtual guardian angel |
| topic | Marketing Marketing Consumer behavior Strategic planning |
| work_keys_str_mv | AT poiesztheobc strategicmarketingandthefutureofconsumerbehaviourintroducingthevirtualguardianangel AT raaijwfredvan strategicmarketingandthefutureofconsumerbehaviourintroducingthevirtualguardianangel |