Services marketing in Asia : managing people, technology, and strategy /

Services marketing in Asia : managing people, technology, and strategy /

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Bibliographic Details
Main Authors: 404313 Lovelock, Chriethoper, Wirtz, Jochen, Keh, Hean Tat
Format:
Language:eng
Published: Jurong, Singapore : Prentice Hall, 2002
Subjects:
Service industries
Marketing

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