Services marketing in Asia : managing people, technology, and strategy /

36

Bibliographic Details
Main Authors: 404313 Lovelock, Chriethoper, Wirtz, Jochen, Keh, Hean Tat
Format:
Language:eng
Published: Jurong, Singapore : Prentice Hall, 2002
Subjects:
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author 404313 Lovelock, Chriethoper
Wirtz, Jochen
Keh, Hean Tat
author_facet 404313 Lovelock, Chriethoper
Wirtz, Jochen
Keh, Hean Tat
author_sort 404313 Lovelock, Chriethoper
collection OCEAN
description 36
first_indexed 2024-03-04T23:30:27Z
format
id KOHA-OAI-TEST:220317
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-04T23:30:27Z
publishDate 2002
publisher Jurong, Singapore : Prentice Hall,
record_format dspace
spelling KOHA-OAI-TEST:2203172020-12-19T17:06:30ZServices marketing in Asia : managing people, technology, and strategy / 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat Jurong, Singapore : Prentice Hall,2002.eng36PSZJBLService industriesMarketingURN:ISBN:0130605662 (HB)
spellingShingle Service industries
Marketing
404313 Lovelock, Chriethoper
Wirtz, Jochen
Keh, Hean Tat
Services marketing in Asia : managing people, technology, and strategy /
title Services marketing in Asia : managing people, technology, and strategy /
title_full Services marketing in Asia : managing people, technology, and strategy /
title_fullStr Services marketing in Asia : managing people, technology, and strategy /
title_full_unstemmed Services marketing in Asia : managing people, technology, and strategy /
title_short Services marketing in Asia : managing people, technology, and strategy /
title_sort services marketing in asia managing people technology and strategy
topic Service industries
Marketing
work_keys_str_mv AT 404313lovelockchriethoper servicesmarketinginasiamanagingpeopletechnologyandstrategy
AT wirtzjochen servicesmarketinginasiamanagingpeopletechnologyandstrategy
AT kehheantat servicesmarketinginasiamanagingpeopletechnologyandstrategy