Services marketing in Asia : managing people, technology, and strategy /
36
Main Authors: | , , |
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Format: | |
Language: | eng |
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Jurong, Singapore : Prentice Hall,
2002
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Subjects: |
_version_ | 1826400187383283712 |
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author | 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat |
author_facet | 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat |
author_sort | 404313 Lovelock, Chriethoper |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-04T23:30:27Z |
format | |
id | KOHA-OAI-TEST:220317 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-04T23:30:27Z |
publishDate | 2002 |
publisher | Jurong, Singapore : Prentice Hall, |
record_format | dspace |
spelling | KOHA-OAI-TEST:2203172020-12-19T17:06:30ZServices marketing in Asia : managing people, technology, and strategy / 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat Jurong, Singapore : Prentice Hall,2002.eng36PSZJBLService industriesMarketingURN:ISBN:0130605662 (HB) |
spellingShingle | Service industries Marketing 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat Services marketing in Asia : managing people, technology, and strategy / |
title | Services marketing in Asia : managing people, technology, and strategy / |
title_full | Services marketing in Asia : managing people, technology, and strategy / |
title_fullStr | Services marketing in Asia : managing people, technology, and strategy / |
title_full_unstemmed | Services marketing in Asia : managing people, technology, and strategy / |
title_short | Services marketing in Asia : managing people, technology, and strategy / |
title_sort | services marketing in asia managing people technology and strategy |
topic | Service industries Marketing |
work_keys_str_mv | AT 404313lovelockchriethoper servicesmarketinginasiamanagingpeopletechnologyandstrategy AT wirtzjochen servicesmarketinginasiamanagingpeopletechnologyandstrategy AT kehheantat servicesmarketinginasiamanagingpeopletechnologyandstrategy |