Services marketing in Asia : managing people, technology, and strategy /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Jurong, Singapore : Prentice Hall,
2002
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| Subjects: |
| _version_ | 1826400187383283712 |
|---|---|
| author | 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat |
| author_facet | 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat |
| author_sort | 404313 Lovelock, Chriethoper |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:30:27Z |
| format | |
| id | KOHA-OAI-TEST:220317 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:30:27Z |
| publishDate | 2002 |
| publisher | Jurong, Singapore : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2203172020-12-19T17:06:30ZServices marketing in Asia : managing people, technology, and strategy / 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat Jurong, Singapore : Prentice Hall,2002.eng36PSZJBLService industriesMarketingURN:ISBN:0130605662 (HB) |
| spellingShingle | Service industries Marketing 404313 Lovelock, Chriethoper Wirtz, Jochen Keh, Hean Tat Services marketing in Asia : managing people, technology, and strategy / |
| title | Services marketing in Asia : managing people, technology, and strategy / |
| title_full | Services marketing in Asia : managing people, technology, and strategy / |
| title_fullStr | Services marketing in Asia : managing people, technology, and strategy / |
| title_full_unstemmed | Services marketing in Asia : managing people, technology, and strategy / |
| title_short | Services marketing in Asia : managing people, technology, and strategy / |
| title_sort | services marketing in asia managing people technology and strategy |
| topic | Service industries Marketing |
| work_keys_str_mv | AT 404313lovelockchriethoper servicesmarketinginasiamanagingpeopletechnologyandstrategy AT wirtzjochen servicesmarketinginasiamanagingpeopletechnologyandstrategy AT kehheantat servicesmarketinginasiamanagingpeopletechnologyandstrategy |