The brand bubble : the looming crisis in brand value and how to avoid it /

The brand bubble : the looming crisis in brand value and how to avoid it /

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Bibliographic Details
Main Authors: 322860 Gerzema, John, Lebar, Ed
Format:
Language:eng
Published: Hoboken, NJ : Jossey-Bass, 2008
Subjects:
Brand name products
Branding (Marketing)

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