Power brands : measuring, making, and managing brand success /

28

ग्रंथसूची विवरण
मुख्य लेखकों:	350594 Riesenbeck, Hajo, Perrey, Jesko
स्वरूप:
भाषा:	eng
प्रकाशित:	Weinheim : Wiley-VCH, 2009
विषय:	Brand name products

समान संसाधन

Passion branding : harnessing the power of emotion to build strong brands /
द्वारा: 262582 Duffy, Neill, और अन्य
प्रकाशित: (2003)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /
द्वारा: Keller, Kevin Lane, 1956-, author
प्रकाशित: (2008)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: 412731 Keller, Kevin Lane
प्रकाशित: (2008)

What makes winning brands different? : the hidden method behind the world's most successful brands /
द्वारा: 308207 Buchholz, Andreas, और अन्य
प्रकाशित: (2000)

Creating powerful brands : the strategic route to success in consumer, industrial and service markets /
द्वारा: 433145 De Chernatony, Leslie, और अन्य
प्रकाशित: (1992)

The best of branding : best practices in corporate branding /
द्वारा: 390289 Gregory, James R.
प्रकाशित: (2004)

THE HANDBOOK OF BRAND MANAGEMENT /
द्वारा: Arnold, David, 1955-, author
प्रकाशित: (1992)

Designing brand experience : creating powerful integrated brand solutions /
द्वारा: 221595 Landa, Robin
प्रकाशित: (2006)

B2B brand management /
द्वारा: 301835 Kotler, Philip, और अन्य
प्रकाशित: (2006)

Asian brand strategy : how Asia builds strong brands /
द्वारा: Roll, Martin, 1967-
प्रकाशित: (2006)

Brand society : how brands transform management and lifestyle /
द्वारा: Kornberger, Martin, 1974-
प्रकाशित: (c201)

Branding /
द्वारा: 265869 Coomber, Stephen
प्रकाशित: (2002)

The brand bubble : the looming crisis in brand value and how to avoid it /
द्वारा: 322860 Gerzema, John, और अन्य
प्रकाशित: (2008)

Brand management /
द्वारा: Riley, Francesca Dall'Olmo
प्रकाशित: (2010)

Primal branding : create zealots for your brand, your company, and your future /
द्वारा: 268683 Hanlon, Patrick
प्रकाशित: (2006)

Managing of corporate brand /
द्वारा: Miller, Adan 548152
प्रकाशित: (2012)

Before the brand : creating the unique DNA of an enduring brand identity /
द्वारा: 390277 Perry, Alycia, और अन्य
प्रकाशित: (2003)

Perspectives on branding /
द्वारा: 509783 Miletsky, Jason I., और अन्य
प्रकाशित: (c200)

The infinite asset : managing brands to create new value /
द्वारा: 404043 Hill, Sam, और अन्य
प्रकाशित: (c200)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: 399258 Kapferer, Jean-Noel
प्रकाशित: (1997)

Strategic brand management : new approaches to creating and evaluating brand equity /
द्वारा: 399258 Kapferer, Jean-Noel
प्रकाशित: (1992)

Brand asset management : driving profitable growth through your brands /
द्वारा: Davis, Scott M., 1964-
प्रकाशित: (2000)

Branding : a refrence guide to solving your toughest branding problems and strengthening your market position /
द्वारा: 203615 Van Auken, Brad
प्रकाशित: (2007)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
द्वारा: Tybout, Alice M., और अन्य
प्रकाशित: (2005)

Branding /
द्वारा: 297441 Randall, Geoffrey
प्रकाशित: (1997)

Smart things to know about brands & branding /
द्वारा: 253966 Mariotti, John L.
प्रकाशित: (1999)

Brands and branding geographies /
द्वारा: Pike, Andy, 1968-
प्रकाशित: (2011)

Brand leadership /
द्वारा: 368389 Aaker, David A., और अन्य
प्रकाशित: (2000)

Connective branding : building brand equity in a demanding world /
द्वारा: 350537 Fisher-Buttinter, Claudia, और अन्य
प्रकाशित: (2008)

Brand strategy /
द्वारा: 320453 Murphy, John M.
प्रकाशित: (1990)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
द्वारा: 391012 Mark, Margaret, और अन्य
प्रकाशित: (2001)

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
द्वारा: Kapferer, Jean-Noël, author 399258, और अन्य
प्रकाशित: (2008)

Branding across borders : a guide to global brand marketing /
द्वारा: 390289 Gregory, James R., और अन्य
प्रकाशित: (2002)

Harvard business review on brand management
प्रकाशित: (1999)

Darwin's brands : adapting for success /
द्वारा: Halve, Anand Bhaskar, 1955-
प्रकाशित: (2012)

Why Johnny cant brand : rediscovering the lost art of the big idea /
द्वारा: 290824 Schley, Bill, और अन्य
प्रकाशित: (2005)

Building strong brands /
द्वारा: 368389 Aaker, David A.
प्रकाशित: (1996)

Foundations of brand management /
द्वारा: Miller, Adan 548152
प्रकाशित: (2012)

BRAND NEW NAME /
द्वारा: Miller, Jeremy, author
प्रकाशित: (2019)