Power brands : measuring, making, and managing brand success /

類似資料

• Passion branding : harnessing the power of emotion to build strong brands /
  著者:: 262582 Duffy, Neill, 等
  出版事項: (2003)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /
  著者:: Keller, Kevin Lane, 1956-, author
  出版事項: (2008)
• Strategic brand management : building, measuring, and managing brand equity /
  著者:: Keller, Kevin Lane, 1956-
  出版事項: (2003)
• Strategic brand management : building, measuring, and managing brand equity /
  著者:: 412731 Keller, Kevin Lane
  出版事項: (2008)
• What makes winning brands different? : the hidden method behind the world's most successful brands /
  著者:: 308207 Buchholz, Andreas, 等
  出版事項: (2000)