STRATEGIC MANAGEMENT and BUSINESS POLICY /
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental tren...
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| Język: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
2002
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| Hasła przedmiotowe: |