Doing well while doing good : the marketing link between business and nonprofit causes /

Doing well while doing good : the marketing link between business and nonprofit causes /

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Bibliographic Details
Main Author: 227455 Embley, L. Lawrence
Format:
Published: Englewood Cliffs, N.J. : Prentice Hall, 1993
Subjects:
Social responsibility of business
Corporations
Marketing
Corporations, Nonprofit

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