341711 Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. San Francisco, Calif. : Jossey-Bass.
Chicago Style (17th ed.) Citation341711 Griffin, Jill, and Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco, Calif. : Jossey-Bass, 2001.
MLA (9th ed.) Citation341711 Griffin, Jill, and Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco, Calif. : Jossey-Bass, 2001.
Warning: These citations may not always be 100% accurate.