THE TIPPING POINT : How Little Things Can Make a Big Difference /
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, o...
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| Format: | text |
| Language: | eng |
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London : Abacus,
2000
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