PRINCIPLES OF MARKETING /
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Englewood Cliffs, NJ : Prentice-Hall,
1999
|
| Subjects: |