Critical success factors in franchise management in Malaysia : a case study /

Critical success factors in franchise management in Malaysia : a case study /

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Bibliographic Details
Main Authors: Abu Bakar Abdul Hamid, Nor Hamimah Mastor, Rozita Selamat, Mohd. Hassan Mohd. Osman
Format:
Language:eng
Published: Skudai : Universiti Teknologi Malaysia, 2003
Subjects:
Franchises (Retail trade)

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