The psychographic segmentation of the unit trust investors by factor analysis for Malaysia financial services /

The psychographic segmentation of the unit trust investors by factor analysis for Malaysia financial services /

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Bibliographic Details
Main Authors: Rohaizat Baharun, author, Abu Bakar Abdul Hamid, author, Ahmad Sharifuddin Shamsuddin, author, Nor Zafir Md. Salleh, author, Norzaidahwati Zaidin, 1967-, author, Zuraidah Sulaiman, author, Mediterranean Conference for Academic Disciplines (2009 : Malta)
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Published: Skudai : Universiti Teknologi Malaysia, 2009

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