The most marketing mix factors that influence consumer decision making toward travel agents in Palembang, Indonesia /

The most marketing mix factors that influence consumer decision making toward travel agents in Palembang, Indonesia /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 386874 Rezky Purna Satiti, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
Consumer behavior
Marketing
Travel agents

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