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The influence of sony brand pe...
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The influence of sony brand personality towards consumer brand preference when purchasing digital camera /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Bibliographic Details
Main Authors:
387162 Yu, Ie Niu
,
Abu Bakar Abdul Hamid
,
Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:
eng
Published:
2009
Subjects:
Branding (Marketing)
Consumers' preferences
Digital cameras
Holdings
Description
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