The influence of sony brand personality towards consumer brand preference when purchasing digital camera /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
2009
|
| Subjects: |
| _version_ | 1826410607167930368 |
|---|---|
| author | 387162 Yu, Ie Niu Abu Bakar Abdul Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 387162 Yu, Ie Niu Abu Bakar Abdul Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 387162 Yu, Ie Niu |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:02:36Z |
| format | |
| id | KOHA-OAI-TEST:271055 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:02:36Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2710552020-12-19T17:08:41ZThe influence of sony brand personality towards consumer brand preference when purchasing digital camera / 387162 Yu, Ie Niu Abu Bakar Abdul Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBranding (Marketing)Consumers' preferencesDigital cameras |
| spellingShingle | Branding (Marketing) Consumers' preferences Digital cameras 387162 Yu, Ie Niu Abu Bakar Abdul Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title | The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title_full | The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title_fullStr | The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title_full_unstemmed | The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title_short | The influence of sony brand personality towards consumer brand preference when purchasing digital camera / |
| title_sort | influence of sony brand personality towards consumer brand preference when purchasing digital camera |
| topic | Branding (Marketing) Consumers' preferences Digital cameras |
| work_keys_str_mv | AT 387162yuieniu theinfluenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera AT abubakarabdulhamid theinfluenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera AT fakultipengurusandanpembangunansumbermanusia theinfluenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera AT 387162yuieniu influenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera AT abubakarabdulhamid influenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera AT fakultipengurusandanpembangunansumbermanusia influenceofsonybrandpersonalitytowardsconsumerbrandpreferencewhenpurchasingdigitalcamera |