The influence of sony brand personality towards consumer brand preference when purchasing digital camera /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	387162 Yu, Ie Niu, Abu Bakar Abdul Hamid, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Branding (Marketing) Consumers' preferences Digital cameras

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