The role of brand name in customization decision : search vs. experience perspective /

The role of brand name in customization decision : search vs. experience perspective /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 489320 Moo, Song Lin, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
Brand name products
Consumer goods

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